What happens to your brand when you don’t focus
Friday, February 8th, 2008It is so true. I have been sitting in meetings like that myself. This happens often, when too many have a say. Then you start compromising and compromising and adding and adding and loosing focus. You never can please everybody.
In the end it is one big wishy washy about everything and nothing.
You want to stand out? Focus on the essentials.

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