Consistent and targeted brand communication in all communication channels strengthens trust in the company and increases the brand’s value.

The more the branding strategy is in accord with the corporate identity, the stronger the brand will be reinforced with the target group in the long run. By focusing on brand essentials, unnecessary wastage can be avoided and a strengthening of the brand image and therefore also of the brand value can be achieved. The total expenditure for branding activities will not be increased though the overall branding impact will be improved.

Trust in the brand
As soon as the communication strategy in all media is built upon the corporate identity, the user receives a consistent image of the company and its products: with each contact, his trust in the brand is reinforced and affirmed.

Information transfer targeted for your audience
Appeal to the intellect of the user by enabling him to find all the necessary information that he seeks about a service or product. Communicate your company’s message using concise language which is based on the user’s level of experience with your products or services; avoid using trade jargon. Make additional information easily accessible.

Emotional communication
The distinct use of colours, fonts, wording, forms, and images creates the desired emotions and virtual experience of your brand, which should always be based on the company’s corporate identity. The resulting corporate design needs to follow the same rules in all media.

Product and web experience
A user’s interactive experience with the website strongly influences his perception of the company. Flaws in usability and branding can therefore easily lead the user to conclude that the services and products are also inadequate. In contrast, ease of use highly influences the brand

Usability increases the success of your website since it focuses on the expectations and needs of your target groups and fulfils certain standards and success criteria.

Fulfilment of expectations
It happens rather frequently that websites are a direct reflection of internal company structures, since the website creators are themselves very familiar with the topics. As a result, internal needs and expectations are prevalent. Good usability assures that the site focuses mainly on the expectations and needs of your target groups and functions in accord with their habits regarding online behaviour.

High quality
Every website must achieve its intended purpose – providing information, entertaining, selling products, building a user community, etc. In each of those cases the user does not want to think about the interaction itself. The more intuitively a user can use the site, the better. If the site meets user expectations, a feeling of trust and quality is established. This is a great opportunity to distinguish the site from the competitor’s.

Increased retention time
The better the site’s concept caters to the target group and the more intuitively it can be used, the longer the user will stay. The focus is, for example, on how the user can be stimulated to look at further content on the site and on how fast central questions of the users are answered.

Higher interaction rate
Intensive use of a site is the result of a targeted structure as well as information and good interaction design. The site’s benefit is obvious to the user, and he can easily find valuable information. How quickly and how intense does the user get involved with your site? What are the incentives to visit the site again? How are interactive elements used?

Reaching a broader audience
By complying with certain design and publishing guidelines the website can reach a broader target group. The site will be accessible for the elderly as well as for the physically or visually impaired.

Joy of use
Over the last few years, the notion of “joy of use” has received increasing attention. It describes the degree of experienced joy of use of a site or software and indicates the personal satisfaction and motivation to interact.

Dear Tech Support,

Last year I upgraded from Boyfriend 5.0 to Husband 1.0 and noticed a
distinct slow down in overall system performance, particularly in
theflower and jewelry applications, which operated flawlessly under
Boyfriend 5.0.

In addition, Husband 1.0 uninstalled many other valuable programs,
such as Romance 9.5 and Personal Attention 6.5 and then installed
undesirable programs such as NBA 5.0, NFL 3.0 and Golf Clubs 4.1.
Conversation 8.0 no longer runs, and Housecleaning 2.6 simply
crashesthe system. I’ve tried running Nagging 5.3 to fix these problems,
butto no avail.

What can I do?

Signed,
Desperate.

DEAR DESPERATE,

First keep in mind, Boyfriend 5.0 is an Entertainment Package, while

Husband 1.0 is an operating system.

Please enter command: ithoughtyoulovedme.html and try to download
Tears 6.2 and don’t forget to install the Guilt 3.0 update. If that
application works as designed, Husband 1.0 should then automatically
run the applications Jewelry 2.0 and Flowers 3.5.

But remember, overuse of the above application can cause Husband 1.0
to default to Grumpy Silence 2.5, Happy Hour 7.0 or Beer 6.1. Please
note that Beer 6.1 is a very bad program that will download the
Snoring Loudly Beta.

Whatever you do, DO NOT install Mother-In-Law 1.0 (it runs a virus
in the background that will eventually seize control of all your
system resources.)

Also do not attempt to reinstall Boyfriend 5.0 program. These are
unsupported applications and will crash Husband 1.0.

In summary, Husband 1.0 is a great program, but it does have limited memory and cannot learn new applications quickly. You might consider
buying additional software to improve memory and performance. We
recommend Cooking 3.0 and Hot Lingerie 7.7.

Good Luck,
Tech Support